Snapchat Expands Its Paid Subscriptions With Story Expiration Controls, Custom Sounds and More.

Snapchat+, Snapchat's $3.99-a-month subscription plan, is rolling out three new features today to lure users to the paid service. The company launched the subscription tier at the end of June as it sought more revenue during a slowdown in ad spending. More than 1 million users have paid for the service since its launch, the company announced in August.

With today's expansion, Snapchat+ will introduce new features that will allow subscribers to have their Snapchat stories expire at different intervals instead of 24 hours, add new colored camera borders that appear when you take a photo with the app's camera, and use different custom notification sounds when a friend snaps them.

Story expiration controls are the most notable of the new features. With this update, Snapchat+ subscribers will now be able to set Snaps to expire on their story for 1 hour, 6 hours, 12 hours, 24 hours, 2 days, 3 days, or 1 week. This could help users better control how long they want certain content to be visible, which could also be useful for public figures and creators of the service.

The new custom color camera borders are a minor plus, as they allow subscribers to choose an accent color to surround the camera when taking a photo. They'll be able to choose from colors like Snapchat Yellow, Lime Green, Aqua Blue, Crayon Blue, Vivid Purple, Shocking Pink, Candy Red, and Fire Orange, the company says.

Customizable notification sounds, meanwhile, will be most useful for regular Snapchat users. These give Snapchatters the ability to assign different sounds to different friends so they can tell who caught them. Six new sounds have been added, including Alien Amulet, Bottle Pop, Fairy Glass, Log Goblin, Melody Beach, and Mini Drop. In addition to the creative names, the sounds are user-friendly — especially when you want to ignore Snapchat notifications from your ex with the “Log Goblin” sound.

And as a more seasonal addition, Snapchat is offering Snapchat+ subscribers three new exclusive Halloween Bitmoji backgrounds () for the spooky season. New Bitmoji backgrounds include a haunted forest, a distressed black and white background, and a haunted house. This follows another launch of a new Halloween-themed AR experience that allows users to virtually try on and buy Halloween costumes.

The new features will be added to the Snapchat menu, which now includes more than a dozen exclusive Snapchat+ features, such as Snapchat+ badges, priority replies to stories, emoticons when viewing a post, special Bitmoji backgrounds, custom app icons, refollow indicator, best friends forever badges and friendship badges.

They are also planning for making Snapchat users able to gift their friends with an in-app Snapchat+ subscription.

Category: Brand Development

Tags: Brand Apps Social Snapchat Snapchat+ Subscriptions

Published at: October 21, 2022